Convertmax Documentation
Talk to us Get started
Guides

Agentic Commerce

Send agentic commerce attribution into Convertmax and learn how AI-driven traffic is classified in reporting, funnels, and downstream analytics destinations.

Copy page
Open in ChatGPT Open with page context Open in Claude Open with page context

Convertmax can label a purchase journey as agentic when you tell us the order came from an AI-assisted flow, or when the visit clearly came from a known AI surface.

This guide keeps it simple: use your normal tracking events, add agentic details when you know them, and let Convertmax sort the rest.

What changed

Convertmax now separates three related ideas:

  • Agentic commerce: a human event or order that you know came from an AI-assisted flow
  • AI referral: a human visit that arrived from a known AI surface like ChatGPT, Copilot, Perplexity, or Gemini
  • Agent visit: an actual bot or agent visit, which is tracked separately from normal customer events

That means a shopper coming from ChatGPT is still treated as a human customer event. A bot or agent crawl is not.

What you should send

If your app, storefront, or backend knows the source of the order, send that information with the same Convertmax event you already use.

The most useful fields are:

  • agentic_source
  • agentic_protocol
  • agentic_channel

You can send them at the top level, inside data, or inside data.agentic.

Simple example

{
  "event_type": "convert",
  "visitor": "visitor_123",
  "session_id": "session_abc",
  "data": {
    "page": "https://example.com/checkout/success",
    "agentic": {
      "source": "chatgpt",
      "protocol": "acp",
      "channel": "shopify_agentic"
    }
  }
}

What Convertmax does automatically

Convertmax gives the strongest weight to the attribution you send directly.

If you do not send explicit agentic metadata, Convertmax can still recognize some AI-driven visits from referrers such as:

  • ChatGPT
  • Copilot
  • Perplexity
  • Gemini

This helps reporting stay useful even when the upstream system does not pass attribution yet.

When to use agent visits

Use normal track events for human behavior, even if AI influenced the journey.

Use the dedicated agent-visit flow when the traffic is an actual agent or bot visit. This keeps bot activity separate from customer activity in reporting.

  • Keep sending your existing Convertmax events
  • Add agentic metadata when your system knows the source
  • Let Convertmax detect AI referrals when direct attribution is missing
  • Track real agent or bot traffic separately from customer conversions

In short: human visits and conversions can carry agentic attribution, but true agent visits should be recorded on their own path.