Comparison
Convertmax vs Hyros: First-Party Revenue vs Paid-Media Attribution
CRM and closed revenue on usage-based pricing, versus ad tracking priced on tracked revenue
Based on public product, pricing, and documentation pages. Confirm current capabilities and pricing with each vendor.
Bring your CRM, advertising channels, call workflow, and primary revenue event. We’ll show how the journey would be connected.
The short version
Convertmax and Hyros both exist because platform-reported ROAS is incomplete. They start from different revenue events and different bills.
Convertmax is built for revenue teams that need first-party journeys connected to CRM outcomes, sales conversations, phone calls, pipeline, and closed revenue. Its public platform materials describe attribution, analytics, CRM intelligence, call tracking, and customer-journey reporting in one system for revenue teams. (Convertmax platform documentation)
Hyros is built for media buyers. Its homepage positions the product as ad tracking: catch conversions Meta and Google miss, then feed those signals back so the algorithms buy cheaper customers. Public use cases include SaaS, ecommerce, call-based funnels, and info/education offers. (Hyros homepage)
Pricing follows those jobs. Convertmax publishes event- and contact-based plans starting at $249 per month. Hyros’s public pricing page is a tracked-monthly-revenue slider; the published example at the low end is $69 per month for up to $5,000 tracked. Third-party 2026 write-ups of Hyros business tiers, onboarding, and AIR usage fees are collected in Convertmax’s Hyros pricing post—use that article for the tier table, not as a substitute for Hyros’s current quote. (Convertmax pricing documentation, Hyros pricing page and Convertmax Hyros pricing-reality post)
| If this is your primary question | The clearer public fit | Why |
|---|---|---|
| Which ads should Meta and Google buy next? | Hyros | Its public positioning is ad tracking for media buyers: catch sales the platforms miss and send those conversions back to their AI. (Hyros homepage) |
| Which campaigns influenced CRM pipeline and closed revenue? | Convertmax | Its platform materials list CRM revenue influence, CRM integrations, multi-touch attribution, and pipeline analytics as first-class jobs. (Convertmax platform documentation) |
| Will the software bill stay stable if attributed sales grow? | Convertmax | Published plans scale with events, contacts, and capabilities. Hyros’s public pricing page ties the plan to tracked monthly revenue. (Convertmax pricing documentation and Hyros pricing page) |
| Do we need AI email and SMS remarketing from visitor identity? | Hyros | AIR is a separate Hyros product for 1-to-1 email and SMS outreach trained on visitor behavior. (Hyros AIR product page) |
| Which calls, pages, and CRM milestones created cash—not only a booked call? | Convertmax | It documents phone-call conversions joined to campaigns, landing pages, and closed revenue. Hyros documents call-funnel tracking mainly as an ad-optimization input. (Convertmax platform documentation and Hyros homepage) |
Hyros’s homepage frames the product as “Ad tracking for media buyers” and says it “catches the sales Meta and Google miss and feeds them back to their AI.” (Hyros homepage)
Hyros’s pricing page prices plans on “tracked monthly revenue,” with a public example of $69 per month for up to $5,000 tracked. (Hyros pricing page)
They optimize different systems
A feature checklist hides the split. Hyros is designed to make paid media more efficient. Convertmax is designed to explain what created revenue after the click.
Hyros’s public promise is operational: get 15%+ more customers from the same ad spend, or you do not pay. The mechanism it advertises is sending recovered conversions into Meta and Google so bidding improves. That is a media-buying loop. (Hyros homepage)
Convertmax’s public promise is a measurement loop. A prospect can research anonymously, return on a campaign, fill a form, take a call, enter the CRM, and close weeks later. The platform page says it follows the customer from first click to closed revenue and lists CRM revenue influence, lead quality, phone-call conversions, campaign ROI, and lifetime value among tracked areas. (Convertmax platform documentation)
Neither loop is wrong. If the weekly question is “which ad set should get more budget tomorrow?”, Hyros’s documented center of gravity is closer. If the weekly question is “which campaigns created pipeline, paid invoices, and customers we can defend to finance?”, Convertmax is the clearer documented fit.
How pricing scales
The pricing difference is the one most buyers feel first. Hyros prices on tracked monthly revenue. Convertmax prices on events, contacts, and included capabilities.
Hyros’s public pricing page labels the control “tracked monthly revenue,” shows a range from $5k to $1m+, and publishes $69 per month for up to $5,000 tracked. It presents a single plan that includes setup, tracking, integrations, and related product access, with an ROI guarantee: ads grow, or you do not pay. Prospective customers should treat the slider as directional and confirm a current quote—the page also says setup is custom. (Hyros pricing page)
Convertmax publishes three standard paid tiers. Starter is $249 per month for 1 million events and 25,000 contacts. Growth is $599 per month for 5 million events and 100,000 contacts. Pro is $1,199 per month for 20 million events and 500,000 contacts. Enterprise is custom. The public upgrade path is event and contact growth, not attributed sales. (Convertmax pricing documentation)
Independent 2026 summaries of Hyros business tiers (often cited from $230 per month at lower tracked-revenue bands, with higher bands into the four figures) and of AIR as a usage-priced remarketing add-on are documented in the Convertmax pricing-reality post. Those figures are not Hyros’s live quote tool; they are third-party reconstructions. Use them to understand the model, then verify against Hyros. (Convertmax Hyros pricing-reality post)
| Pricing dimension | Convertmax | Hyros |
|---|---|---|
| Published entry point | $249/month Starter. (Convertmax pricing documentation) | $69/month for up to $5,000 tracked monthly revenue on the public slider; higher tracked-revenue bands are quote-based. (Hyros pricing page) |
| Stated scaling variable | Events, contacts, features, add-ons, infrastructure. | Tracked monthly revenue (official page). Third-party write-ups also describe business tiers and AIR usage fees. (Hyros pricing page and Convertmax Hyros pricing-reality post) |
| Does growing attributed revenue raise the bill? | Not as a published rule. Upgrades follow data volume and product depth. | Yes, by design: the pricing control is tracked monthly revenue. (Hyros pricing page) |
| What it means in practice | Cost rises when measurement load or capability needs rise. | Cost can rise because the ads and tracking succeeded, even if event volume is similar. |
CRM revenue versus ad conversions
Hyros can mention CRM data in the AIR stack—it says tracking is labeled and combined with CRM data before remarketing. That is still in service of identifying visitors and converting them. It is not the same as treating HubSpot closed-won deals, HighLevel paid invoices, or Salesforce opportunities as the attribution unit. (Hyros AIR product page)
Convertmax documents CRM revenue influence, CRM integrations on paid plans, and pipeline analytics on Pro. HighLevel and HubSpot landing pages describe paid invoices, quote-to-cash objects, and identity join to first-party sessions. Shopify is not claimed as a production Convertmax connector today. (Convertmax platform documentation and Convertmax integrations directory)
| Requirement | Convertmax | Hyros, based on reviewed public materials |
|---|---|---|
| Connect marketing to CRM pipeline and closed revenue | Explicitly documented. (Convertmax platform documentation) | CRM appears as an identity/remarketing input, not as the primary revenue system of record. (Hyros AIR product page) |
| Feed recovered conversions into Meta and Google | Ad conversion sync is a plan capability where configured; the product center is the first-party revenue graph. | Core public promise. (Hyros homepage) |
| Paid invoices, quotes, or subscriptions as conversion events | Documented for connectors such as HighLevel, HubSpot Revenue Hub, Stripe, and BigCommerce. (Convertmax integrations directory) | Use cases list SaaS subscriptions, ecommerce orders, calls, and info-product sales as ad-tracking outcomes. (Hyros homepage) |
Calls, long journeys, and identity
Hyros lists a call-based use case: track calls, attendance, quality, conversions, and pipelines so call funnels can be optimized like ads. That matters for high-ticket and B2B call close motions, and it is a documented Hyros strength relative to checkout-only pixels. (Hyros homepage)
Convertmax also treats phone calls as conversions, then joins them to campaign, keyword, landing page, CRM identity, and closed revenue. The difference is the destination of the call: Hyros’s public story is better ad buying; Convertmax’s public story is a complete revenue journey that still exists if the buyer never clicks an ad again. (Convertmax platform documentation)
For anonymous-to-known identity, Convertmax describes first-party collection and identity resolution on owned properties. Hyros AIR describes a proprietary network to recognize new and returning visitors, then email and SMS follow-up. AIR is remarketing automation, not a substitute for a CRM revenue graph. (Convertmax platform documentation and Hyros AIR product page)
AIR remarketing versus revenue intelligence
Hyros AIR is a separate product on hyros.com/air. Public copy says it recognizes visitors, learns intent, and reaches out by email and SMS; ecommerce messaging highlights Shopify stores and cart recovery. That is an operating layer on top of tracking, not an attribution model. (Hyros AIR product page)
Convertmax’s AI surface is Ask Max: questions against the company’s Convertmax attribution and revenue data, including Slack. It does not claim 1-to-1 SMS/email sales agents. Teams that want automated remarketing from visitor identity should evaluate AIR on Hyros’s terms. Teams that want an analyst on first-party revenue data should evaluate Max on Convertmax’s terms. (Convertmax platform documentation and Convertmax Max AI documentation)
Who should choose which
Who should choose Convertmax?
Convertmax is the stronger candidate when the question is which campaigns, pages, calls, and CRM milestones created pipeline and cash—and when finance will not accept a software bill that rises because attributed revenue rose. It fits sales-led, agency, and CRM-centric teams that already run HubSpot, HighLevel, Stripe, or similar systems and need a first-party graph across them.
It is also the clearer fit when you want published event/contact capacity instead of a tracked-revenue slider. Read the Hyros pricing-reality post for the third-party tier reconstruction, then compare that model to Convertmax’s public plans. (Convertmax pricing documentation and Convertmax Hyros pricing-reality post)
Who should choose Hyros?
Hyros is the stronger candidate when the company is primarily a paid-media operation and the job is to recover conversions the ad platforms miss, then push those signals back into Meta and Google. Public materials are explicit about media buyers, a results-or-you-do-not-pay guarantee, and use cases across SaaS, ecommerce, call funnels, and info products. (Hyros homepage)
It is also the natural choice if AIR’s 1-to-1 email and SMS remarketing is part of the buy, or if the team is already standardized on Hyros tracking and wants that stack to stay intact. High-spend advertisers who treat Hyros as media infrastructure—not as a CRM source of truth—are the audience its homepage is written for. (Hyros homepage and Hyros AIR product page)
If Convertmax is the clearer fit, bring your CRM, advertising channels, call workflow, and primary revenue event. We’ll show how the journey would be connected.
FAQ
FAQs
Straight answers from the public materials reviewed for this guide.
Is Convertmax a Hyros alternative?
Yes, when the business needs first-party attribution to CRM outcomes, calls, and closed revenue with usage-based pricing. For a media-buying team whose main job is feeding cleaner conversions into Meta and Google, Hyros may be closer to the immediate use case.
Does Hyros charge based on tracked revenue?
Hyros’s public pricing page prices plans on tracked monthly revenue. Independent 2026 write-ups describe additional business tiers and AIR usage fees. Confirm the current quote with Hyros; the Convertmax pricing-reality post collects those third-party sources.
Which product is better for CRM revenue attribution?
Convertmax is the clearer documented fit. Its platform page names CRM revenue influence and CRM integrations. Hyros publicly emphasizes ad tracking and, with AIR, visitor identification plus email and SMS remarketing.
Does Hyros track phone calls?
Yes. Hyros lists a call-based use case for calls, attendance, quality, conversions, and pipelines. Convertmax also attributes calls, then joins them to first-party journeys and closed revenue rather than treating the call mainly as an ad-optimization event.
What is Hyros AIR?
AIR is Hyros’s AI remarketing product. Public materials describe visitor recognition and 1-to-1 email and SMS outreach, including Shopify-oriented ecommerce flows. It is not Convertmax Ask Max, which answers questions against Convertmax attribution data.
Where is the full Hyros pricing tier table?
Hyros’s live page is a tracked-revenue slider plus a custom quote. Convertmax’s post “Is Hyros Getting Too Expensive? The 2026 Pricing Reality” reprints third-party 2026 tier tables and user commentary. Use both: the official slider for Hyros’s current commercial offer, the post for the reconstructed business-tier picture.
Choose the loop you need to run every week. If the loop is paid-media optimization—recover the conversion, train the ad platform, scale spend—Hyros’s public product is built for that. If the loop is revenue intelligence—join anonymous research, CRM stages, calls, and cash without a success tax on attributed sales—Convertmax’s public product is built for that. Pricing is the practical test of which loop you are actually buying.
References
- Convertmax platform documentation — Convertmax, Revenue Attribution Platform | Done-For-You
- Convertmax pricing documentation — Convertmax Pricing | Attribution & Revenue Intelligence Plans
- Hyros homepage — Hyros — Ad tracking for media buyers
- Hyros pricing page — Hyros Pricing
- Hyros AIR product page — Hyros AIR
- Convertmax Hyros pricing-reality post — Is Hyros Getting Too Expensive? The 2026 Pricing Reality and a Better Alternative
- Convertmax integrations directory — Convertmax Integrations
- Convertmax Max AI documentation — Convertmax Max AI
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