Product
First-Party Analytics That Reclaim Your Data
First-party analytics is measurement built on data you collect directly from your audience on your own properties—so you own the journeys, identities, and conversions instead of renting them from third-party cookies.
- Identify anonymous visitors and stitch sessions into customer journeys
- Capture conversions even when ad blockers break third-party scripts
- Power multi-touch attribution with data you control under GDPR and CCPA-aligned practices
Setup in minutes · No credit card required
Why first-party matters
What You’re Losing Without First-Party Data
Lost conversions
Your dashboards miss a large share of real conversions lost to ITP, ad blockers, and consent rejections.
Bot traffic
Sophisticated bots mimic real users, skew metrics, and drain ad spend on worthless leads.
Conflicting metrics
Data from ads, CRM, and analytics often disagree, making it hard to trust your real performance.
Simple setup
First-Party Analytics in Minutes
Connect your site to Convertmax with a small script and optional DNS setup. Data flows from your domain, so you get full visibility without relying on third-party cookies.
- Add the tracking script to your site
- Point your DNS (optional) for first-party domain
- Start seeing complete session and conversion data
Capabilities
Know Your Users, Not Just Your Traffic
Track real user behavior across visits and time with session history, acquisition sources, and conversion paths in one place.
Visitor identification
Identify anonymous visitors and build accurate user profiles from first-party data you own.
Complete session data
Capture every session from your own domain — including users with ad blockers — for full-funnel visibility.
Privacy-compliant
GDPR and CCPA aligned. First-party data collection puts you in control of consent and storage.
Methodology
How first-party identity works under ITP and cookie restrictions
Safari Intelligent Tracking Prevention, Chrome third-party cookie restrictions, and ad blockers break third-party pixels—but first-party collection on your domain keeps journeys measurable. Read the full methodology for identity resolution, session continuity, and how events feed multi-touch attribution.
See your full conversion picture
Make confident, data-driven decisions with first-party analytics and multi-touch attribution.