Assist channels get cut first
Content, paid social, email, and brand lose budget because last-touch and GA4 reports hide their influence on closed revenue.
For marketing leaders
Defend budget with attributed revenue, not platform ROAS
Last-click and in-platform reports hide assists and double-count the same conversions. Convertmax credits the full first-party journey—so you can prove which channels started, assisted, and closed revenue, then reallocate with evidence finance will accept.
What gets in the way
Every ad platform claims the same conversion
In-platform ROAS over-attributes. Weak campaigns look like winners until you compare them to actual pipeline, purchases, and cash.
Stakeholders want revenue proof, not slides
CMOs and VPs need a defensible ROI story when finance asks where the next dollar should go—and which dollar to take back.
How Convertmax helps
Multi-touch on data you own
Compare first-touch, linear, U-shaped, time-decay, and other models on the same first-party dataset—not a black-box model inside an ads platform.
Campaign-level contribution
See which programs start journeys, assist conversions, and influence high-value customers—including AI-assisted demand that usually vanishes into organic.
Reallocate against closed revenue
Shift spend toward channels that show up in pipeline and purchases. Ask Max what moved instead of waiting on another reporting cycle.