Revenue Intelligence Platform
Convertmax — Revenue Intelligence Platform with First-Party Analytics & Multi-Touch Attribution: Know What Drives Revenue. Scale What Works.
Convertmax is a revenue intelligence platform built on first-party analytics and multi-touch attribution. Identify anonymous visitors, capture 1st-party visitor insights, track the customer journey, and connect channels, campaigns, and touchpoints to the revenue they actually create.
Platform
Done-For-You Revenue Attribution
Know exactly which campaigns, channels, and touchpoints generate revenue.
Live preview
First-Party Analytics
Sessions
18,492
+12%
Identified
62%
1st-party
Blocked
0
Ad blockers
Sessions captured on your domain
Use cases
Revenue problems we solve
You have a business problem. Convertmax shows you exactly how to solve it.
Revenue attribution
Stop guessing which campaigns drive revenue
Sales intelligence
Know which companies are ready to buy
First-party analytics
Own your data. Improve attribution accuracy.
Attribution infrastructure
Done-for-you revenue attribution
Understanding the Foundation
What Is First-Party Data? What Is First-Party Analytics?
First-party data is information you collect directly from your audience through channels you own. First-party analytics is the practice of collecting and analyzing that data—from your website, mobile app, email campaigns, and CRM—to power customer journey tracking, conversion tracking, and marketing attribution models. First-party data collection puts you in control: your organization decides what to capture, how to store it, and how to use it. Because you own the relationship, the data is more accurate, secure, and aligned with privacy regulations than data from third parties.
When a visitor interacts with your website, first-party analytics uses cookies set by your own domain and server-side tracking to record their behavior. This stands in sharp contrast to third-party tracking, which relies on cookies set by external domains — a method that is rapidly being blocked by browsers like Safari, Firefox, and Chrome, and restricted by regulations such as GDPR and CCPA.
Why It Matters Now
The Shift to First-Party Data Is Not Optional
Convertmax is built entirely on first-party data collection. Every insight, every report, and every attribution model runs on data gathered directly from your owned properties — helping you capture 1st-party visitor insights and track marketing ROI with a future-proof analytics foundation that grows more valuable as third-party signals disappear.
Understanding Attribution
How Attribution Reveals What Actually Drives Revenue
Marketing attribution is the process of assigning credit for a conversion or revenue outcome to the specific marketing touchpoints a customer interacted with on their path to purchase. Rather than simply crediting the last click before a sale, attribution analytics reconstructs the full customer journey tracking and distributes credit across every channel. Use marketing attribution models—from first-touch to data-driven—to improve marketing attribution and move beyond last-click attribution, so you get actionable marketing insights and can track marketing ROI accurately.
How It Works
Convertmax attribution operates in three stages: data collection (capturing events via tags and server-side tracking), identity resolution (connecting events across sessions using first-party identifiers), and modeling (applying your chosen attribution model to assign credit and generate reports).
Convertmax supports all major attribution models out of the box, allowing you to compare how different models value your channels and choose the one that best reflects your business reality. Switch between models instantly — no engineering required.
Integrations
Connect Your Platform
Connect your platform to Convertmax for first-party analytics, attribution, and revenue visibility. See every integration and how it fits your stack on one page.
Simple, Transparent Pricing
Invest in Analytics That Pay for Themselves
Convertmax pricing is designed to scale with your business. Every plan includes full access to our first-party analytics engine, visitor identification, conversion tracking, and multi-touch attribution.
Pricing Starts At
Billed monthly · Volume discounts available
Please contact us for a custom quote based on volume.