Convertmax brand guidelines
Brand assets, logo usage, and core identity guidance
Use this page to download the official Convertmax logos, understand when to use each mark, and keep presentations, websites, decks, and partner materials visually consistent.
Primary full-colour wordmark for white and light backgrounds.
Reversed wordmark for dark panels, hero imagery, and high-contrast layouts.
Downloads
Official logo files
These are the approved Convertmax logo assets for product, marketing, press, and partner use. Prefer SVG whenever possible.
SVG
Primary wordmark (SVG)
Default full-colour logo for light backgrounds.
SVG
CM icon (SVG)
Compact icon for avatars, favicons, and tight placements.
SVG
White wordmark (SVG)
Reversed logo for dark surfaces and dark imagery.
SVG
White CM icon (SVG)
Compact reversed icon for dark backgrounds.
JPG
JPEG preview
Quick preview asset when vector is not supported.
ZIP
Full brand asset package
Bundled guidelines and logo assets for download.
Identity
How Convertmax should feel
Convertmax should present as precise, modern, and revenue-focused. The identity should feel technically credible without becoming cold or overcomplicated.
The core idea is simple: Convertmax helps teams know what drives revenue, then scale what works.
Trusted
Reliable, accurate, business-critical, and privacy-aligned.
Technical
Structured layouts, strong hierarchy, and clear product language.
Growth-oriented
Aqua highlights should signal action, momentum, and measurable outcomes.
Typography
DM Sans
Use for hero headlines and section headings.
Inter
Use for paragraphs, interface copy, buttons, labels, and metadata.
Colours
Core palette
Keep the logo colours fixed. Use the extended surface palette to support the identity rather than replacing it.
Convertmax Deep Blue
#044A87Primary trust colour and wordmark base.
Dark Blue Detail
#034485Tonal support in logo/UI details.
Convertmax Aqua
#67C7CAHighlights, action cues, and the “max” wordmark.
Midnight Surface
#010C1BDark hero surfaces and premium backgrounds.
Cloud Background
#F8FAFCEditorial and light document backgrounds.
Border Grey
#E2E8F0Quiet structure, dividers, and subtle framing.
Usage rules
Logo do’s and don’ts
Use the full wordmark when space allows, switch to the CM icon for compact contexts, and preserve contrast and clear space.
- Use the supplied SVG files whenever possible.
- Keep the full wordmark on first exposure when horizontal space allows.
- Use the white assets on dark surfaces or dark imagery.
- Preserve proportions, clear space, and strong contrast.
- Do not recolour, stretch, add effects, or recreate the wordmark in another font.
Need something else?
Questions about brand usage?
If you need alternate exports, partner usage clarification, or updated media-kit files, contact the Convertmax team and we’ll point you to the right assets.