Platform
Product Analytics That Connects Usage to Revenue
Know exactly which campaigns, channels, and touchpoints generate revenue.
Convertmax unifies first-party marketing data with in-product events so you can see which campaigns, channels, and touchpoints create users who activate, convert, and drive revenue—not just traffic.
Feature and funnel visibility
Track activation, adoption, and drop-off inside your product alongside the marketing touchpoints that brought users in.
Campaign-to-product journeys
See which campaigns and channels produce users who engage, convert, and generate revenue—not just sign up.
Revenue-connected events
Link product milestones, upgrades, and purchases back to the path that created the opportunity.
Spend decisions with context
Compare channel and campaign performance using product outcomes instead of surface-level lead counts.
The gap
Product Teams See Usage. Marketing Sees Clicks. Revenue Gets Lost in Between.
Most stacks treat product analytics and marketing analytics as separate worlds. Convertmax connects them on first-party data so growth decisions reflect what users do after they arrive—not just how they got there.
Marketing reports stop at the signup
Channels that attract low-quality trials get scaled while high-intent sources stay underfunded.
Product analytics live in a separate silo
Growth teams cannot connect acquisition spend to in-app behavior or revenue.
Platform pixels miss blocked or anonymous users
Product and marketing teams argue over incomplete data instead of aligning on outcomes.
Revenue attribution starts after CRM handoff
Early research, content, and assist touchpoints disappear from the product growth story.
Workflow
From Campaign Touch to Product Revenue
Product analytics in Convertmax is built on the same first-party foundation as attribution and revenue reporting—so product, marketing, and leadership can align on one story.
Capture
Collect first-party visits, campaigns, product events, conversions, and revenue from owned properties.
Connect
Resolve anonymous and known users so the same journey spans marketing touchpoints and in-product actions.
Attribute
Apply multi-touch models to understand which channels influenced activation, expansion, and revenue.
Optimize
Shift budget toward campaigns and channels that produce engaged, revenue-generating product users.
Questions
What product analytics should answer
- Which campaigns create users who actually activate—not just land on a page?
- Which channels produce trials that upgrade instead of churning quietly?
- Are we over-investing in top-of-funnel volume and under-investing in revenue-quality acquisition?
- Can product and marketing review the same journey from first touch to revenue?
Related platform
Built on first-party measurement
Product analytics works best when marketing touchpoints, identity, and revenue are already connected. Explore the rest of the Convertmax platform.
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Connect Product Behavior to the Marketing That Drives It
Know exactly which campaigns, channels, and touchpoints generate revenue.