A
- Assisted ConversionsTouchpoints that influenced a conversion without being the last interaction before the outcome.
- Attributed RevenueRevenue credited to campaigns, channels, or touchpoints according to an attribution model.
- Attribution WindowThe lookback period in which touchpoints can receive credit for a conversion or revenue event.
C
- Call IntelligenceConnecting phone calls to campaigns, CRM outcomes, and revenue for attribution and quality insight.
- Conversion TrackingMeasuring key outcomes and connecting them to the campaigns or journeys that produced them.
- Customer Acquisition Cost (CAC)Spend required to acquire one customer, usually marketing spend ÷ new customers.
- Customer JourneyThe sequence of touchpoints from first awareness through conversion, retention, and expansion.
F
L
M
R
- Revenue GraphA connected model of people, touchpoints, systems, and revenue events—and the relationships between them.
- Revenue IntelligenceConnecting GTM activity, journeys, and revenue outcomes into decision-ready insight.
- Revenue LeakLost or misreported revenue from tracking gaps, drop-offs, or disconnected systems.
- ROASReturn on ad spend: conversion value ÷ ad spend, usually inside one ad platform.
U
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