What it means
Multi-touch attribution (MTA) assigns credit across the journey using models such as linear, time-decay, position-based, or data-driven variants. It exists because real purchases and closed deals rarely come from a single click.
Convertmax take
Convertmax delivers done-for-you multi-touch attribution on first-party journey data—from first click to closed revenue.
Related terms
- Last-Click AttributionAn attribution model that gives all credit to the final touchpoint before conversion.
- Assisted ConversionsTouchpoints that influenced a conversion without being the last interaction before the outcome.
- Attributed RevenueRevenue credited to campaigns, channels, or touchpoints according to an attribution model.