What it means
Assisted conversions are earlier or mid-journey touchpoints that helped create a conversion even though they were not the final click or call. They matter because last-click reporting systematically undercredits channels that introduce and nurture demand.
Convertmax take
Convertmax treats assists as part of the full journey so you can see which campaigns create pipeline and revenue—not only which ones close it.
Related terms
- Multi-Touch AttributionAttribution that distributes credit across multiple touchpoints—not only the first or last click.
- Last-Click AttributionAn attribution model that gives all credit to the final touchpoint before conversion.
- First-Touch AttributionAn attribution model that gives all credit to the first known touchpoint.