What it means
First-touch attribution assigns full conversion or revenue credit to the earliest tracked interaction. It highlights demand generation and discovery channels, but ignores later assists that nurture and close the deal.
Convertmax take
Use first-touch as one comparison model—not the only one. Convertmax supports multi-touch views so early and late interactions both stay visible.
Related terms
- Last-Click AttributionAn attribution model that gives all credit to the final touchpoint before conversion.
- Multi-Touch AttributionAttribution that distributes credit across multiple touchpoints—not only the first or last click.
- Assisted ConversionsTouchpoints that influenced a conversion without being the last interaction before the outcome.