What it means
First-party data includes site behavior, form fills, purchases, support interactions, and consented preferences gathered from your own relationships. Unlike third-party data, it is collected under your control and is more durable as cookies and ad identifiers disappear.
Convertmax take
Convertmax helps teams operationalize first-party data for identification, attribution, and revenue decisions—not just store it.
Related terms
- First-Party AnalyticsAnalytics based on data you collect directly from your properties and customers.
- Zero-Party DataInformation customers intentionally share with you, such as preferences and stated intent.
- Identity ResolutionConnecting anonymous and known identifiers into a single person or account profile.