What it means
First-party analytics uses events, sessions, and identifiers collected from channels you own—your website, app, CRM, and related systems. It is designed for a privacy-constrained world where third-party cookies and pixels are incomplete or blocked.
Convertmax take
Convertmax is built as first-party analytics infrastructure: visitor identification, journey tracking, and attribution you control.
Related terms
- First-Party DataData collected directly from your audience through channels and systems you own.
- Visitor IdentificationRecognizing anonymous and known website visitors to connect behavior to people and revenue.
- Conversion TrackingMeasuring key outcomes and connecting them to the campaigns or journeys that produced them.