What it means
Visitor identification links website activity to a durable visitor profile and, when possible, to a known person or account. It is the bridge between anonymous browsing and attributed pipeline or purchases.
Convertmax take
Convertmax identifies visitors with first-party methods so teams can see who is on-site and how those visits contribute to revenue.
Related terms
- Identity ResolutionConnecting anonymous and known identifiers into a single person or account profile.
- First-Party AnalyticsAnalytics based on data you collect directly from your properties and customers.
- Customer JourneyThe sequence of touchpoints from first awareness through conversion, retention, and expansion.