What it means
A customer journey is the ordered set of interactions a person or account has with your brand across channels and systems. Attribution and revenue intelligence depend on reconstructing that journey with durable identity, not isolated channel reports.
Convertmax take
Convertmax builds journey context on first-party data so marketing, CRM, calls, and revenue stay connected as one story.
Related terms
- Revenue GraphA connected model of people, touchpoints, systems, and revenue events—and the relationships between them.
- Identity ResolutionConnecting anonymous and known identifiers into a single person or account profile.
- Multi-Touch AttributionAttribution that distributes credit across multiple touchpoints—not only the first or last click.