What it means
Identity resolution matches sessions, emails, CRM records, call IDs, and other identifiers so fragmented events belong to one person or account. Without it, attribution double-counts or loses mid-journey context when someone converts later.
Convertmax take
Convertmax’s identity approach is built for first-party measurement—linking anonymous visits to known customers as the journey unfolds.
Related terms
- Visitor IdentificationRecognizing anonymous and known website visitors to connect behavior to people and revenue.
- Customer JourneyThe sequence of touchpoints from first awareness through conversion, retention, and expansion.
- Revenue GraphA connected model of people, touchpoints, systems, and revenue events—and the relationships between them.