What it means
A Revenue Graph stores relationships between sessions, people, accounts, campaigns, calls, opportunities, orders, and revenue—not just separate tables from separate tools. That structure makes attribution, investigation, and AI context possible.
Convertmax take
Convertmax is building revenue intelligence on a Revenue Graph so outcomes stay tied to the journeys that created them.
Related terms
- Revenue IntelligenceConnecting GTM activity, journeys, and revenue outcomes into decision-ready insight.
- Customer JourneyThe sequence of touchpoints from first awareness through conversion, retention, and expansion.
- Identity ResolutionConnecting anonymous and known identifiers into a single person or account profile.