What it means
ROAS measures advertising efficiency as conversion value divided by ad spend. Each platform typically credits itself using its own attribution window and conversion definition, which is why ROAS often disagrees across Google, Meta, and your CRM or store.
Convertmax take
Treat platform ROAS as a directional signal. Convertmax reconciles spend against a shared revenue model so you can compare channels fairly.
Related terms
- Marketing ROIReturn from marketing investment, typically (attributed revenue − cost) ÷ cost.
- Attributed RevenueRevenue credited to campaigns, channels, or touchpoints according to an attribution model.
- Multi-Touch AttributionAttribution that distributes credit across multiple touchpoints—not only the first or last click.