What it means
An attribution window defines how far back a model looks when assigning credit. Short windows favor late-funnel channels; long windows capture more of the journey but can dilute recent performance signals if identity and deduplication are weak.
Convertmax take
Windows only help when sessions, people, and revenue events stay connected. Convertmax preserves that journey context across the window you choose.
Related terms
- Multi-Touch AttributionAttribution that distributes credit across multiple touchpoints—not only the first or last click.
- Assisted ConversionsTouchpoints that influenced a conversion without being the last interaction before the outcome.
- Customer JourneyThe sequence of touchpoints from first awareness through conversion, retention, and expansion.