What it means
Server-side tracking routes conversion and behavioral events through infrastructure you control before they reach analytics or ad destinations. It improves resilience against blockers and gives you more control over what is shared—and when.
Convertmax take
Convertmax pairs first-party collection with durable event delivery so conversion tracking remains usable as browsers restrict client-side tags.
Related terms
- Conversion TrackingMeasuring key outcomes and connecting them to the campaigns or journeys that produced them.
- First-Party AnalyticsAnalytics based on data you collect directly from your properties and customers.
- First-Party DataData collected directly from your audience through channels and systems you own.