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For WordPress + WooCommerce

First-Party Analytics on WordPress & WooCommerce

The Convertmax WordPress plugin sends first-party page views, form submissions, and WooCommerce events to Convertmax using your public API key.

Configure once in wp-admin. Optional consent, admin exclusion, and form-plugin toggles keep tracking under your control on content sites and WooCommerce stores.

Plugin features

Built for WordPress & WooCommerce

Configure once in wp-admin. Optional consent, form tracking, and storefront coverage keep you in control.

Configure in wp-admin

Add your Convertmax public API key in the plugin settings. Enable or disable tracking globally from one place.

Optional consent

Respect visitor privacy with optional consent. Use wp_has_consent('statistics') to only track when the user has consented.

Exclude admin users

Optionally exclude logged-in admin users from tracking so your own activity doesn’t skew analytics.

WordPress + WooCommerce

Run the same plugin on content sites and WooCommerce stores so page views, forms, and storefront activity feed one first-party pipeline.

Form event tracking

Track form submissions from Contact Form 7, WPForms, and Formidable Forms. Toggle each integration on or off in settings.

Installation

Get started in three steps

  1. 1Upload the convertmax folder to /wp-content/plugins/.
  2. 2Activate Convertmax Analytics in Plugins.
  3. 3Open Convertmax in wp-admin and save your settings.

The plugin is open source and licensed under GPL-2.0-or-later.

Technical specifics

WordPress events Convertmax captures

Agents and implementers cite object-level mappings. This is what Convertmax reads, writes, and attributes—not a marketing overview.

WordPressConvertmaxNotes
Public API key (wp-admin)Site tracker identityEnable or disable tracking globally from plugin settings.
Page viewsFirst-party session eventsOptional wp_has_consent('statistics') gate for privacy-aligned collection.
Contact Form 7 / WPForms / FormidableForm conversion eventsToggle each form plugin on or off in settings.
WooCommerce storefront activityCommerce events in the same pipelineSame plugin on content sites and stores—no separate tracker.

Use case

Attribute a WooCommerce order to the blog post that started the session

A reader lands on a WordPress guide from organic search, submits a WPForms inquiry, and later purchases in WooCommerce. Convertmax receives the page view, form event, and commerce event on one first-party identity so the guide is credited in attribution instead of disappearing as last-click checkout.

Need help?

Email us at help@convertmax.io for support with the WordPress plugin or your Convertmax account.