CallTrackingMetrics Integration

Turn CTM calls into attribution-ready revenue signals

Send CallTrackingMetrics (CTM) call webhooks into Convertmax so phone conversations join first-party identity, journey analytics, and revenue reporting alongside your other channels.

Every CTM call event enriches the same customer profile your team uses for multi-touch attribution—so phone leads are not siloed from digital touchpoints.

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What the integration does

What you can do today

Ingest CTM call webhooks and connect phone conversions to campaigns, journeys, and revenue—built for agencies and teams on CallTrackingMetrics.

CTM webhook delivery

Configure CallTrackingMetrics to post call activity to Convertmax so new calls and status updates arrive in real time.

Calls on the customer timeline

Track inbound and outbound activity from CTM next to site sessions, forms, and CRM updates in one place.

Match callers to journeys

Phone numbers from CTM are resolved to existing contacts when callers have engaged with your marketing or sales touchpoints.

Source and campaign mapping

Attribute calls to tracking sources, numbers, and landing experiences so you know what drove each conversation.

Pipeline and revenue credit

Report which campaigns and channels produced CTM calls and how those conversations influenced pipeline and closed revenue.

Quick webhook setup

Use the webhook URL from Convertmax in CTM—one connection covers call events without maintaining a separate integration stack.

Built for revenue-focused attribution

Connect revenue activity to first-party marketing measurement

CTM excels at call tracking and routing; Convertmax connects those calls to the broader first-party data model your GTM team already trusts.

When callers have also interacted with ads, email, or your website, CTM webhooks enrich the same profile so attribution reflects the full path to revenue.

How it works

From connection to revenue reporting

1
Set up in Convertmax
Create a CallTrackingMetrics integration to receive your webhook endpoint and authentication details.
2
Add the webhook in CTM
In CallTrackingMetrics, configure a webhook pointing to Convertmax using the URL from your dashboard.
3
Verify with a test call
Place a test call or use CTM's webhook tools to confirm payloads arrive with caller and source fields intact.
4
Measure call attribution
Calls begin contributing to identity, campaign performance, and revenue attribution across Convertmax.

Get started with CallTrackingMetrics + Convertmax

Questions about setup, identity stitching, or rolling this out across your stack? Email help@convertmax.io or book time with the team.