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Stripe Integration

Tie Stripe payments and subscriptions to the marketing that drove them

Connect Stripe to Convertmax for verified payment lifecycle ingestion, customer identity linking, and commerce revenue in the same canonical reporting model as CRM invoices, HubSpot deals, and web conversions.

Stripe is often the system of record for card payments and recurring billing. Convertmax makes that revenue attributable—so growth, finance, and RevOps can answer which campaigns, pages, and journeys actually produced cash.

What the integration does

What you can do today

Verified webhooks, scheduled sync, identity linking, and canonical revenue rollups—built for SaaS, memberships, and payment-backed funnels.

Real-time webhook ingestion

Receive Stripe events through the Convertmax webhook Worker with Stripe-Signature verification for checkout, invoices, subscriptions, refunds, and customer lifecycle changes.

Scheduled Stripe sync worker

Poll Stripe for near-real-time lifecycle changes and backfill deeper history when event retention is not enough. Connected tenants are discovered automatically from your integration settings.

Payment lifecycle coverage

Normalize paid revenue, failed payments, refunds, subscription changes, and customer updates into reporting events you can filter, segment, and attribute.

Identity graph linking

Link Stripe customers to Convertmax identity profiles via stripe_customer_id, email, and session metadata so recurring billing connects across devices and other provider IDs.

Unified revenue reporting

Stripe commerce events participate in canonical revenue rollups with explicit provider metadata—alongside GHL invoices, HubSpot deals, Shopify orders, and web conversions.

Connectors UI setup

Connect Stripe from Integrations → Connectors under Payment providers. OAuth or secret-based setup flows through Convertmax Auth with connection health on the same dashboard as other integrations.

Reliable operations

Deduped ingestion, atomic write checkpoints, health and readiness probes, and retry-aware Stripe API clients give operators a production-grade foundation as payment volume grows.

Built for revenue-focused attribution

Connect revenue activity to first-party marketing measurement

Stripe checkout and billing often sit downstream of long research journeys—paid search, email nurtures, webinars, and retargeting. Convertmax joins those touchpoints with actual collected revenue, not proxy metrics.

Marketing leaders see which campaigns precede checkout completion and invoice payment. RevOps and finance get one revenue view across Stripe, CRM, and web. Agencies report client payment revenue with the same attribution rigor they apply to lead gen.

How it works

From connection to revenue reporting

  1. 1

    Connect Stripe

    Authorize or provision Stripe credentials from Integrations → Connectors. Convertmax stores tokens securely and creates the tenant integration record.

  2. 2

    Enable webhooks

    Create a Stripe webhook endpoint pointed at your Convertmax inbound URL and select payment, invoice, subscription, and customer events to forward.

  3. 3

    Verify signing secrets

    Configure the endpoint signing secret on the inbound source so every payload is authenticated before it enters reporting.

  4. 4

    Run scheduled sync

    The Stripe sync worker ingests incremental events and backfills historical objects for connected tenants—checkout sessions, payment intents, charges, invoices, subscriptions, and more.

  5. 5

    Stitch customer identity

    Stripe customer IDs and emails merge into identity profiles so attribution spans anonymous sessions, form fills, and paid accounts.

  6. 6

    Report unified revenue

    Stripe revenue rolls into project reporting and canonical revenue views with other connector and web conversion sources.

Get started with Stripe + Convertmax

Questions about Stripe webhook setup, identity linking, metadata conventions, or how payment events map to attribution? Email help@convertmax.io or book time with the team.