The Revenue Graph Data Model: Connecting Journeys, Systems, and Closed Revenue
Entities, edges, and attribution queries for Convertmax’s Revenue Graph—how connected journeys beat siloed tables for revenue intelligence and AI.
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Revenue intelligence insights
Practical writing on revenue attribution, first-party analytics, customer journeys, and the systems that connect go-to-market activity to revenue.
Salesforce Revenue Intelligence vs CRM-Agnostic Revenue Intelligence
Salesforce Revenue Intelligence is built for sales teams living inside Salesforce. CRM-agnostic Revenue Intelligence connects every system that influences revenue—here's how the architectures differ.
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Why Google Analytics Is No Longer Enough for Marketing Attribution
Ad blockers, cookie restrictions, sampling, and modeled conversions quietly distort GA4 attribution. Here is where it falls short—and why first-party data is the fix.
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The Reality of Connecting Google Analytics to CRM Data (And Why It Keeps Breaking)
GA4 and your CRM often disagree on the same campaigns. Here is why native connectors and no-code syncs keep breaking, and how a unified revenue data path fixes the gap.
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Is Hyros Getting Too Expensive? The 2026 Pricing Reality and a Better Alternative
Hyros bills on tracked revenue, so your bill rises as you grow even when the software stays the same. Here is the 2026 pricing picture, what media buyers are saying, and a clearer Convertmax alternative.
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How to Measure Customer Journeys: A Complete Guide for Revenue Teams
A practical guide for revenue teams on measuring customer journeys: core metrics, data requirements, a worked multi-touch example, and how to connect touchpoints to revenue.
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