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Send lead-score changes to Make.com, and ask Max or an MCP client about scores and work queues.

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Lead-score changes can drive a Make.com scenario through Watch Convertmax Events:

  • lead_score.updated — score or tier changed.
  • lead_score.hot — the lead newly becomes hot.
  • lead_score.warm — the lead newly becomes warm.
  • lead_score.tier_dropped — hot drops to warm.
  • lead_score.action_changed — the recommended next action changed.
  • lead_score.stale — days inactive crossed the workspace threshold.

CRM stage changes, won and lost opportunities, booked appointments, and conversions are separate signals on the same Make connection. They do not require the add-on. The lead-score signals do.

In Ask Max, pipeline and lead questions read this data when the add-on is on. Examples: which deals are stuck, which leads need follow-up, and who has the highest score. An MCP client needs the mcp.sales_intelligence.read scope to read scores and work queues. See MCP.